Editor :: Writer :: Media Manager
Editor :: Writer :: Media Manager
With more than a decade of experience as a professional journalist, I have covered a variety of topics and interests, ranging from celebrity stories with stars such as Kevin Hart and Olympic gold medalist Gabrielle Douglass to travel features, which have included adventures like nighttime snorkeling with manta rays in Hawaii to losing my toiletries down a Mexican ravine. I have also interviewed everyone from illegal medicinal marijuana users and roller derby girls (who may or may not have been marijuana users also) to hurricane Katrina survivors and Guinness World Record holders. As a media manager for a boutique branding and marketing firm, I also write, plan and edit web content, newsletters, releases, scripts, video treatments and other marketing collateral for businesses, who have been known to shower me with thanks and pistachio macarons (the French ones, not macaroons; though I do love coconut too).
Pistachio Eclair, Laduree, Paris
Xterra Trail Racing Championship, Hawaii
Singular Patagonia, Puerto Bories, Chile
The Picture of Dorian Gray
Writing has always been a love of mine. When the passion became a profession, I began to truly understand the power of writing. Words can move people to action, stir up emotions and rouse the imagination. They can evoke reflection but also encourage interpretation. Words can inspire, intrigue and educate.
But for me, “words” took me on a literal and figurative journey across continents, mediums and interests. It is this appreciation that I embed in every story, bio or web text I write. Words communicate a purpose, and I diligently work to make sure the message is clear and shows that with words big thoughts have no bounds.
QuestionmarkToPERIOD (January 2007 to Present)—A boutique branding and marketing firm.
Copy and Media Manager: For accounts including Added Touch Catering, Phidippides and Green Sprout, I co-directed the marketing strategies and brand content, resulting in media packets, press releases, web content, internal communications, video scripts and/or promotional marketing materials.
Tyler New Media (March 2016 to December 2016) – Publisher of BlackandMarriedwithKids.com, with its half- million+ Facebook followers and 630,000 monthly page views.
Editor and Strategist: For the web’s most read news site on African American marriage and parenting, I was commissioned to oversee the new editorial direction, readership and fiscal growth strategies. Major duties included managing staff writers, Facebook and page analytics; SEO-driven editing and website content; facilitating corporate and community partnerships and developing engagement/traffic boosting campaigns. Key editorial projects included coverage of their infidelity web series and Standard Awards.
Upscale magazine (January 2005 to Present) –A national monthly entertainment/lifestyle publication with a circulation of 225,000.
Executive Editor: Major duties include managing, editing and planning the travel, health, parenting, food, home and news sections. Other duties include assigning stories to freelancers, fact-checking, researching, interviewing, writing stories throughout the magazine, uploading web content and facilitating partnerships. Key editorial projects included the redevelopment/redesign of the magazine and digitization of the travel section. Previously was editor of Upscale’s lifestyle and wellness sections, where duties included assigning stories to freelancers, fact-checking, researching, interviewing, writing stories throughout the magazine and uploading web content; enhancing Upscale’s digital presence and tripling web traffic.
WHOLE4You.com (September 2013 to March 2015)—a health and wellness digi-maga/website.
As a developmental editor, led the publisher in building the entire infrastructure of the new digital publication. Major duties included managing, editing, planning and writing content for the website and digital magazine; facilitating video shoots; managing support staff and structuring outside partnerships and relations. Key editorial projects included the development of their e-coach channel and medical advisory board.
Atlanta Journal Constitution
Southern Kitchen (Cox Media Group)
Ebony magazine / Ebony.com
EnVeritas Group (Marriott hotels)
AOL City’s Best Atlanta
The Sunday Paper (Atlanta)
Atlanta Woman magazine
The Atlanta Voice newspaper
Comprehensive knowledge and understanding of AP Style Guide
Experienced with basic HTML coding and CMS platforms (WordPress and Joomla)
Proficient in the following software programs: Word, Excel, InDesign and Photoshop
Experienced with SEO writing
University of Georgia, Athens, GA
Bachelors of Arts in Journalism (Magazines) with a minor in Film Studies